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Getting Ready for Giving Tuesday 2020

Updated: Nov 2, 2020

Last year on Facebook a total of $120 Million in donations were collected in 2019.


What is Giving Tuesday:

In response to Black Friday and Cyber Monday, the day was created in 2012 as a simple idea: a day that encourages people to do good. Over the past seven years, it has grown into a global movement that inspires hundreds of millions of people to give, collaborate, and celebrate generosity.


So as a non profit how can you get in on the Giving Tuesday concept? Can it be more than just money?


The answer to both is YES!


Basically you encourage your staff, clients and members to create a campaign for people in their sphere of social media influence to give to your organization.


1st let's make sure your set up to qualify for participation through your Facebook Page. If you are a non profit without a Facebook Page now is a great time to create one! If you need help we can help you get that all set up.


To Start you want to click this link (once you have a page for your non profit) and sign up for Facebook Payments.


After that you want to create a place where you can encourage and share your organizations giving Tuesday efforts to your fans and followers. You can do this by creating an online event where you can collect everyone and send them all information in one place.


Next on your website create a toolkit where your participants can easily set up their giving Tuesday efforts. The easier you make it on them the more likely they are to successfully follow through.


Here is our Toolki