Updated: Nov 2, 2020
Last year on Facebook a total of $120 Million in donations were collected in 2019.
What is Giving Tuesday:
In response to Black Friday and Cyber Monday, the day was created in 2012 as a simple idea: a day that encourages people to do good. Over the past seven years, it has grown into a global movement that inspires hundreds of millions of people to give, collaborate, and celebrate generosity.
So as a non profit how can you get in on the Giving Tuesday concept? Can it be more than just money?
The answer to both is YES!
Basically you encourage your staff, clients and members to create a campaign for people in their sphere of social media influence to give to your organization.
1st let's make sure your set up to qualify for participation through your Facebook Page. If you are a non profit without a Facebook Page now is a great time to create one! If you need help we can help you get that all set up.
To Start you want to click this link (once you have a page for your non profit) and sign up for Facebook Payments.
After that you want to create a place where you can encourage and share your organizations giving Tuesday efforts to your fans and followers. You can do this by creating an online event where you can collect everyone and send them all information in one place.
Next on your website create a toolkit where your participants can easily set up their giving Tuesday efforts. The easier you make it on them the more likely they are to successfully follow through.
Here is our Toolkit that you can copy and make your own! If your a member of CCI you can have our in house contractor create the perfect image that you can use to promote your Giving Tuesday campaign. Not a member not a problem it is never to late just email Chloe Aponte at chloeaponte.CCI@gmail.com and she will get you all set up.
More than just money.
On Giving Tuesday the top Social Media Platforms will be pointing your home pages to more nonprofits. Many of these will be ones you already follow but others will be ones you don't follow yet but they share interests with you.
Giving Tuesday can be more than just monetary donations, what else can you ask your network for? Is there a project that volunteers could help with on Giving Tuesday? Do you have items (or could collect items) that could be bid on during an online auction? Don't forget to include some options for supporters that are interested in donating their time and talent! Many are willing to provide priceless quotes, photos, and stories about the impact your mission has. Your supporters can also offer to introduce you to those in their life that regularly donate to multiple charities.
Don't forget the classic ability to like your favorite nonprofits social media and share their posts. If you have any questions or concerns please email our Executive Director David Phillips at Davidccied@gmail.com