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The Real Cost Campaign


With the rising trend and epidemic of youth vaping, Center for Tobacco Products reported; for each teen prevented from being an established smoker there will be a $181,000 in cost savings.


FDA launched its first tobacco prevention campaign, “The Real Cost” in 2014, to educate at-risk teens on the harmful effects of cigarette smoking. In 2018, the campaign expanded to educate teens on the dangers of e-cigarette use.


These resources can be downloaded or ordered for free from the Center for Tobacco Products Exchange Lab.(2018)


2018 National Youth Survey Infograph


Youth Vaping Risks Infograph


Youth Vaping Risks Infograph (Spanish)


Letter to Educators, Lesson & Activity from FDA


Cost Campaign Digital Resources




Research & Evaluation