The Real Cost Campaign
With the rising trend and epidemic of youth vaping, Center for Tobacco Products reported; for each teen prevented from being an established smoker there will be a $181,000 in cost savings.
FDA launched its first tobacco prevention campaign, “The Real Cost” in 2014, to educate at-risk teens on the harmful effects of cigarette smoking. In 2018, the campaign expanded to educate teens on the dangers of e-cigarette use.
These resources can be downloaded or ordered for free from the Center for Tobacco Products Exchange Lab.(2018)